Art Basel Miami in Miami Beach, Florida, USA, kicked off on 7 December 2017 for the general public. We had a chance to have a peak during the pre-opening. Visiting the Miami Beach Convention Center presents the 16th edition of Art Basel in a new light. The largest visual art show in North America got more space: wider aisles, bigger booths, different layout and easier navigation.The 250 galleries from 32 different countries have set up their wares and treasure for the public to see. The four-day show includes not only the gallery visits in the Convention Center but activities all over the city. Artists, gallerists, and collectors will get together for talks and discussions, visitors get a glance behind the scenes by visiting studios, and tons of special receptions and pop-up events have been planned.
We took over the SoHo Beach House boardwalk for our latest installation. Combining our passion for art and technology, this installation designed and curated by Italian Derek Castiglioni, the same landscape architect with whom we worked for the infamous installation at Salone del Mobile this spring, reflects this perfectly.A light, Mediterranean looking summer pergola is the home of the interactive Real Rain and the Power of Water exhibition. Visitors who walk through the installation will immediately feel as if they have been transported into a lush retreat in a foreign land where summer rains and the occasional deluge are part of the way of life.The Art Deco 50-rooms, 15-floor oceanfront tower of SoHo Beach House (formerly Sovereign Hotel) with its visible British influence is an ideal backdrop for the creative Real Rain design installation. It was founded in 1995 and offers a home away from home for the creative community and jet-setters.
Together with our media partner Architectural Digest, we hosted a splendid evening at the mention continuing the theme of lush and mysterious greens onto the tables. The stunning views from the venue let many of the guests dream of a long-forgotten vacation or get-away.