Hilton and the magazine Hospitality Design Group collaborated on a special design competition where 12 renown design firms, 24 manufacturers, and a steep time limit set the stage. The Box Hilton design competition ran for 24 hours only in the end of January 2018. It was pretty much a hackathon for designers who think, design and create on their feet. The designers rose to the challenge to design a luxury guestroom suite and specify their projects with the brands that were present. The brief required the designers to think outside the box, merge and test boundaries of living, working, and sleeping.
Another half a day was awarded to the live presentations of the concepts at the Biltmore in Phoenix.
The industry-selected judges Bobby Berk of Bobby Berk Home and Bobby Berk Interiors + Design, and co-star of Queer Eye, Anthony Melchiorri, president of Argeo Hospitality, Maurice Perry of Perrysketch, and senior vice president of global design Larry Traxler of Hilton Hotels chose the design vision of Chapi Chapo, a Toronto-based design firm.
Alienor Guilhem and the Chapi Chapo team took inspiration from the 1920s – the birth year of the Hilton brand – to create the perfect hotel suite. Their modern, elegant solution impressed the celebrity judges and top people from Hilton.
At HD Expo in Las Vegas in May, Hilton built the box hotel suite at booth #1883. The construction firm Admares from Finland, an alternative real estate construction company specialized in modular construction techniques, and Parker Company, a procurement company, brought the winning concept to life at the trade show. During the show, the judges gathered for a special panel to discuss their decision process and the winning project in front of a large design-interested audience.
The Chapi Chapo team as the other 11 design firm teams had used Kohler products in their specification as we were one of the sponsors of the project and the only one in the sanitary ware space. In particular, the Box Hilton suite showcased the following products: Veil Intelligent toilet, Ceric freestanding bath, DTV+ voice-recognition shower, and Components faucet collection.