For the 42nd time, the China International Furniture Fair has opened its doors in Shanghai in September 2018. The semi-annual trade fair that alternates between Guangzhou (near the Hong Kong border) and Shanghai is the premier place for furniture sourcing, picking up latest trends in the industry, and building new business connections related to all things furniture. The National Exhibition and Convention Center Shanghai (NECC) is sizzling with the dynamism of 90,000 visitors, 2,000 brands on 400,000 square meters of exhibition space. The new strategic alliance with CFTE and Red Star Macalline and under the theme ‘Example of Global Home Life’ the trade show are aiming for a more global outlook and an embrace of the globalization movement. Shows within the show such as EAST Design Show, a cooperation between designers, design brands, and design academies, run events, exhibitions, talks and more to attract architects, designers, artists, and the general public. Through the cooperation with online media Sina Furniture, NetEase Design Home, and Home.Focus.on the exhibition ‘More different, more interesting’ is curated to provide a new trade show experience that will go far beyond national borders. For the second time the China International Furniture Fair, the American Society of Furniture Designers (ASFD) and High Point Market are collaborating on the Pinnacle Awards Asia-Pacific. This design competition that is a unique interior furniture and home furnishing award in Asia aiming to improve the overall design ambitions of the participants. Trophies are awarded in 16 categories and the 2018 highlight is a showcase by Campion Platt who was a speaker at our first-ever KOHLER Pecha Kucha North America in New York City. Architects, designers, and design interested people may also be keen to attend the China Interiors & Decorations Conference ‘Design Beginnings’ to learn more about the changing Chinese furniture market, global expansion, joint-ventures with foreign companies, and the trend towards customization. Life philosophies lie at the base of the creative process in design and boundaries of professions are dissolved: architects become interior designers, interior designers are trying their hand at product design, and vice versa. The industry sees an opening of the market in various directions resulting in an increased number of international awards given to Chinese companies and individuals. The Tmall Ideal Home Life Show is another experience not to miss at the China International Furniture Fair in 2018. The customer journey takes the visitors through an on- and offline purchasing experience that they have not seen before. Innovation, technologies, and changing attitudes allow for a completely new buying approach. The CIFF runs concurrently with China International Furniture Machinery & Furniture Raw Materials Fair, China International Furniture Fair Outdoor & Leisure, China International Home Furniture, China International Furniture Fair Office Furniture from 10 to 13 September 2018.
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