When coffee is served in a great environment, it tastes better. Although Brew 92, a creative coffee shop concept, in Jeddah, Saudi Arabia, hardly needs any help with the taste. Co-founder Abdul Aziz Al-Musbahi recently acquired Gori Gesha coffee beans from Ethiopia that were not only the most expensive but also taste scrumptiously good. Al-Musbahi is also the brainchild behind the Brew 92 that got its name from the median of the optimal temperature range for coffee – 90 to 96 degrees Celsius and Al-Musbahi’s birth year. He learned all about the leisure coffee culture while studying in London. Upon his return to the kingdom, Al-Musbahi wanted to bring this idea of excellent coffee and coffee houses back to his hometown and offer an alternative to the traditional Arabic coffee places. The coffee shops he had in mind are touching five senses and attract millennials. With his business partners and the British interior design studio Liqui Design, he found the perfect team to create a haven for coffee enthusiasts. And the Al Khayyat location in Jeddah offered an ideal venue. The large two-story building resembling a modern warehouse lent itself to become a place of art, music, literature, and for interaction interspersed with local coffee flavors and outstanding desserts. But no place without the proper dressing. The Liqui Design team went all out to design a space with hardwood floors, lots of greenery, splashes of blue tones, and industrial-looking construction components to add a warmth and personality to the building. It is at the same time bold, bright, and airy and offers intimate spaces through private lounges ‘rooms’ separated by industrial mesh. The divisions create a smaller, more familiar and intimate space and separate the roastery from the rest of the shop. Another surprising design element is the spiral staircase leading to the upper floor. The Liqui Design team, a subsidiary of the Liqui Group that was founded by furniture designer Cameron Fry, entirely designed the coffee shop in the UK and sent the specs to the local contractors in Saudi Arabia, along with latest virtual reality technology to help the builders better imagine the space. All furniture and lighting are designed by Liqui Design and are made from sustainable materials and combining traditional craftsmanship and innovation. The perfect mix to please the hip millennials, coffee connoisseurs, and art and fashion lovers who frequent this coffee shop. Those who are unable to travel to Jeddah for a cuppa were able to get a glimpse of the design talent from Liqui Design at the London Design Festival and more specifically at 100% Design.
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