WasteLAB Crackle Collection wins first accolade

Ann Sacks Crackle Collection by Kohler WasteLAB 2019 KBIS-2019-30s-Choice

The long-awaited first product of the Kohler WasteLAB was introduced at KBIS 2019 in Las Vegas, USA, in February 2019. The Crackle Collection that comes in six rich colors attracted trade show visitors in hoards.

Ann Sacks Crackle Collection by Kohler WasteLAB 2019 aac43263_Kitchen

The inventive solution to transform industrial waste into a responsive tile body fascinated not only the team at the WasteLAB in Kohler, Wisconsin, but kitchen and bath professionals and enthusiasts who scouted out the over 600 brands at KBIS and the latest trends in the industry.

Among them were a group of young professionals who were just introduced as the next class of the ‘Thirty under 30’ at the National Kitchen & Bath Association (NKBA). These emerging talents who have already shown dedication and talent in design and remodeling in the residential kitchen and bath space received their first assignment at KBIS. Their mission was to discover the most innovative products, ideas, and technologies in ten categories on the show floor for the inaugural NKBA 30s Choice Award.

Ann Sacks Crackle Collection by Kohler WasteLAB 2019 aac43176_AmberRoom

The teams of three had a busy two days searching for the winners and they certainly came up with interesting choices. In the category ‘Sustainability (Recycled/Reused)’, the Ann Sacks Crackle Collection produced by the WasteLAB dominated the list.

The 2019 trends in interior design focus strongly on sustainability and recycling. Creating tile from unfired pottery waste materials that were destined for landfill caught the attention of the young professionals.

Kohler’s sister brand Ann Sacks collaborated with the team at the Kohler WasteLAB on exploring the potential results of recycling factory waste and creating this new product. After testing for durability and adaptability, the recycled clay body was ready to be crafted into beautiful, ecologically thoughtful tiles.

The pressed clay is topped with an interactive glaze that is designed to pool and break over the textured surface during firing. The outcome is a delicate crackle that has an artful visual effect. The deep rich colors of Mahogany, Amber, Emerald, Bone, Turquoise, or Lake make the Crackle Collection a captivating interior decoration element.

Ann Sacks Crackle Collection by Kohler WasteLAB 2019 aac43164_AmberRoom3

The team was thrilled to receive the accolade of NBKA 30s Award in the sustainability category and was even more enthused by consumers’ interests at KBIS who applauded this 21st-century solution.

Source: some photos of the Crackle Collection are courtesy of NKBA and Kohler and Ann Sacks associates.

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