May should be renamed the Design Month! From Amsterdam to London to New York, the world has seen nothing but design in May. But not enough – Design Joburg 2017, a new event for the design world in South Africa and the region, launched very successfully on 12-14 May. At the Johannesburg’s Sandton Convention Centre architects, designers, distributors, manufacturers, and artists showed exceptional designs and innovations. The installations of highest quality combined with latest home technologies demonstrated competently that South Africa’s design community is right up there at the global, international level. Talks by renowned industry figures and especially the collaborative projects added to the uniqueness of the show. More than 10,000 leading and emerging architects, leaders in décor and design, innovators, top brands, crafters, and design aficionados drew inspiration from all the activities at Design Joburg 2017. They learned about global and international trends at the main event and the smaller satellite events that took place throughout the city. Architects and interior designers teamed up with brands and supplier for the collaborative projects and a new immersive experience. The created spaces that were completely thought-through from every angle and exceptionally well-designed added another layer of invaluable takeaways for the visitors and audience.
We collaborated with four South African interior designers to create room-sets. These were Atelier Interiors, Ditau, Studium Design Office, and Copperleaf Studio. For their installations, we supplied the designers with products including Mica, Antilia Wading Pool Glass basin, Abrazo bathtub, Loure freestanding bath filler and rain panel showerhead, Composed faucet mixer in titanium, and Derring Artist Editions sink, Purist faucets in rose-gold, a Cleo cast iron bathtub, black Forefront sinks, and a Karbon kitchen mixer as well as Loure Rain panel. Atelier Interiors decided on a very feminine, rose-colored bathroom design “Blush” and a darker “Sanctuary” design on the other side of the booth. Ditau followed suit on the darker side and created an earthy African inspired mancave including a sand garden. The third designer Studium Design Office took the installation in yet another direction with a Keith Harring re-interpretation of room design that transitioned into a contemporary, light-dark contrast rendering of the bathroom design with lots of natural light and live plants. Copperleaf Studio created a bespoke live-in kitchen combination with a modern, artsy living room and lots of space for collaborative cooking and entertaining. Design Joburg definitely made its mark on the map and we are already thinking about next year’s show that will doubtlessly be even bigger and more innovative.