DIFFA – designing for impact

At DIFFA’s 20th annual Dining by Design in March in New York City, the New York-based, global lifestyle brand Tzelan partnered with Steelite International and Materials Inc presenting the booth “Reflections”.
The design industry’s largest fundraiser to fight against HIV/AIDS originated as dinner and musical fundraising event and evolved into a five-day event showcasing uniquely designed tabletops by renowned designers and brands to raise funds and awareness.
The Tzelan’s installation “Reflections” celebrated the harmony of the Natural World Order balancing the five prevailing elements in Chinese philosophy: wood, fire, earth, metal, and water. In the center, the dining table inspired a gathering of family and friends to come together celebrating diversity, multiculturalism and life itself.
The booth combined a myriad of materials merging nature and human touches. Hand-stitched leather and hand-woven tablecloths and sophisticated tableware from Steelite International imitated movement of waves at sea inspired by artist Kia Pedersen‘s recent work.
Alison Chi, Tzelan’s Managing Director and daughter of designer Tony Chi said: “The heritage of hospitality is rooted in culture, religion, cuisine, and occasion, whether passed down or new. Rituals and traditions unite us, despite our perceived differences.”
Tzelan is a lifestyle brand with roots in luxury hospitality and interior design to create beautiful objects for everyday living. The products include furniture, home accessories, collected décor, lighting, tabletops, bath fixtures and hardware.
Materials Inc. is a North American wholesale distributor of high quality, sustainable and exotic wood veneers, wood surfaces, decorative panels, floors, doors, and other specialty architectural products serving the architects and designers community to support expressing their unique and creative voices and ideas.
Steelite International is a hospitality market table ware product manufacturer. The core brands ‘Distinction’ and ‘Performance’ complement specialist partner collections such as La Tavola, Bormioli Rocco, Pillivuyt, Rene Ozorio, Laguiole, Trudeau, Anfora, Crucial Detail, Rona, Roselli Design, Drinique, Delphin, Cortland Silversmiths, Modern Mixologist & Worthy, Noble & Kent.Founded in 1984, Design Industries Foundation fighting AIDS (DIFFA) has become one of the largest funders of HIV/AIDS service and education programs in the United States mobilizing the immense resources and creativity of the design community. DIFFA raises awareness and grants funds to organizations fighting HIV/AIDS that provide treatment and direct care services for people living with or impacted by the disease. Dinning by Design is consistently ranked in the top 100 events by Biz Bash for integrating design and fundraising.


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