Patterns as Time – DNP debuted at Fuorisalone

DNP 2019 Photo 10-4-2562 BE 11 16 33


Imagine that time had a pattern. Clever designers and the visionary management of DNP – Dai Nippon Printing – put their heads together to participate in the Fuorisalone for the first time.

DNP square panels at Patterns as Time

DNP’s principal focus is on developing the best and most effective digital printing on any surfaces that will also touch the senses and bring emotions to light. With ‘Patterns as Time’ they did just that.

DNP circles in the Patterns as Time exhibition

They collaborated with Japanese designers, artists, and architects to produce a truly immersive experience at the Ventura Centrale under the train station in Milan.

Triangles in Patterns as time

Together they developed the ‘Patterns as Time’ space with printed glass panels with repetitive graphic elements that change colors and a room full of organic patterns for the two immersive exhibitions.

DNP circles at Patterns as Time

On the left side of the room, suspended in the air were basic geometric elements labeled ‘Time printing’ such as circles, triangles, squares in series. The creative hub AtMa with founders interior designer Makoto Suzuki and artist Ayumi Koyama behind the design and construction of the room jumped at the opportunity to work with DNP to bring their creative talent to the table.

Close-up of circles at patterns as time

The glass panels were printed with patterns that reminded of cherry blossoms in Japan, cartoons, or the delicate prints that are often seen on kimonos and other garments.

DNP circles at Patterns as Time

While standing in the room, the glass shapes changed colors and seemingly patterns before the dark background. The viewer experienced the change of atmosphere and mood that could be related to the fluidity of time.

DNP vault at Ventura Centrale 2019

On the other side of the room, ‘Patterns of Nature’ proposed a different concept. In nature, an infinite number of patterns exist. For example, the zebra’s coat is a way to confuse the predators and deter them from attacking. This developed over time and is apparent in all different aspects of nature. The morphological development and the transformation were beautifully captured in the designed space by Noiz.

Chair at Patterns as Time

The creative architects Keisuke Toyoda and Jia-Shuan Tsai and Sakai Kosuke designed a walk-in space on the basis of the innovative e-printing paper of the company. The immersive surrounding gave visitors an unbalanced feeling while also enveloping them in the marvelous experience of the changing patterns.   

The installation not only showed the company’s creative streak, innovation, and imagination to do more than print patterns, or preset modules, but it showcased the rapid development in the industry and the need for creative thinking in a rather dry environment.

Chair in Patterns as Time

DNP is producing high-quality products for the Japanese and international market.


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