For the 17th time, the Dutch Design Week under the theme ‘If not us, then who?’ attracted thousands upon thousands of design-interested visitors to Eindhoven. The biggest design event in Northern Europe from 20 to 28 October 2018 took over the city in the South of the Netherlands with exciting venues. Known as the hometown of Philips, the city has had a creative and innovative flair for a long time. Eindhoven also is known as the City of Lights due to its light festival (initiated by Philips). The former Philips factory complex Strijp-S has been the focus of the creative community for many years and was one of the main venues. Dutch Design Week started with the Day of Design in 1998 and expanded to the Week of Design in 2002 that was renamed Dutch Design Week in 2005. The event grew every year and attracted more and more visitors to soak up the latest on trends, design experiments, innovation, and meet new, emerging talents in the scene. This year, the Dutch Design Week drew more than 335,000 people. In 110 locations throughout the city, 2,600 designers had set up 499 exhibitions, gave lectures, were awarded prizes, networked, and partied with their peers, or debated the latest color trends, future tendencies and predictions in the design world. The Dutch Design Week focuses on the future of design and the development of talent within the Netherlands and far beyond the borders. Creative minds who think internationally came together in this hub to celebrate the profession and the industry. The podium discussions and debates were the basis for innovations and creating new connections. Designers who are focused on solution-oriented approaches and improved functionalities found an excellent platform to exchange ideas with other free thinkers. The 2018 ambassadors Ravi Naidoo of Design Indaba, Wendy Plomp of Dutch Invertuals, and Laurens van den Acker, senior vice president corporate design director of Renault, championed the event throughout and gave it an even stronger international flair. The Dutch Design Week was almost back to back with the London Design Festival and Paris’ Maison & Objet in September. It nicely rounds up the design scene in Europe and emphasizes the investment in young talent.
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