When the team of 11 experts at AkzoNobel sit down to do their research into trends, insights, and consumer behaviors, it is going to be an in-depth study. The result – that we have been waiting for – is more than just the color of the year. It is an overarching trend to transform the home into a colorful retreat away from the uncertain outside world.According to Global Aesthetic Center Creative Director Heleen Van Gent this year the ‘home needs to be a place where we can turn down the noise’.
The Heart Wood color as the color of the year with its subtle and warm tone of grown-up pink, a hint of natural wood and leather is a unique color and fulfills this promise. Consumers immediately get a feeling of safety and reassurance when surrounded by it.Hart Wood for our rooms at home completely contradicts Benjamin Moore’s Caliente Red and Pantone’s Ultra Violet. Both of those colors are loud and seek attention. AkzoNobel’s Heart Wood, on the other hand, eludes comfort, balance, warmth, and harmony.The AkzoNobel team also created four complementary color palettes to offer a comprehensive color solution for 2018. In times of unpredictability, we seek the comfort of our homes. Gentle shades of grey-pink, blues, and soft cocoa intermingled with some bolder hues of ink blue and purple are calming and soothing.Adding these supporting colors to a space will help to create a restorative ambiance. The warm earth tones are inviting for a space where family and friends gather or where collaboration takes place. The color also lends itself to open plan living space designs blurring the lines between inside and outside.The Global Aesthetic Center produced a suite of visual assets integrating the color of the year. The consumers can then better visualize how the color palette translates onto the walls of their homes.
Source: some pictures are courtesy of AkzoNobel.