“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta
On the one hand, backpackers were all about exploration, navigating the road less traveled and experiencing the local way of life on a shoestring budget. Luxury travelers, on the other hand, were hopping from 5-star hotel to 5-star hotel barely noticing the local differences and diversities, but enjoying a world of luxury and unity all over the world. Both types of travelers seem to go extinct. What emerges?
The hospitality sector is homing in on this trend. While Flashpackers are probably practicing it at the lower end of the scale, the modern global nomad is experiencing it in luxury.Big chain hotels such as Starwood, Sheraton, The One and Only, and the Four Seasons have a label for this do-it-all trend: luxploration.
Even Club Méditerranée is jumping on the wagon and creating specifically targeted offers. The buzz word in the travel world is a fusion of enjoying a luxury accommodation and exploring the local communities and engaging in activities that are either tailor-made or thrilling – or both.
Guests are out and about experiencing a combination of adventure and high-end activities. During the day they might do high-speed water sports or climb mountains, participate in educational or environmental programs in the location they are at. These travelers seek globalization and localization, thrill and relaxation at the same time. Activities with others and individually, they seek highly exclusive adventures.But come sundown, these global nomads return to their tents – aka luxury accommodation in lush, comfortable high-end resorts or hotels. They let themselves be pampered with the best food, entertainment, luxuries, and services.
Everyone has a chance to create a personal narrative with each of these experiences and thus becomes a storyteller.
Too much for your taste? Or you want to feel like a backpacker, but don’t want to sleep like a backpacker? Why not try the poshtels that are popping up everywhere?