Founded in 1908 in the UK, Ideal Home Show is the largest existing home decoration show for consumers. In December 2017, the Ideal Home Show trade show arrived in Shanghai, China, for the first time and displayed everything about the home and living philosophies under one roof.The Shanghai World Expo Exhibition and Convention Centre hosted over 300 brands from 20 countries that focused wares and services predominately on local middle-class lifestyles, young couples, and families. Visitors were engulfed in the latest state-of-the-art technologies in this field.The show included experimental sections such as Home Renovation, Home Decoration, Smart Home, Fashion and Beauty, Food and Drink, Modern Family etc.Among the many brands, there were also local ambassadors: architect Shuhei Aoyama from B. L. U. E. architecture studio appeared and spoke in the Home Renovation area, interior designer Ben Wu took the stage at the Home Decoration section, and stylist Andy Koh talked with visitors and exhibitors in the Fashion and Beauty corner. Other presentations on life quality and thought-leadership in China and internationally were given by designer Jamy Yang, chocolatier Willie Harcourt-Cooze, interior color consultant Lisbeth Larsen. Expert Markovic Neobojsa talked about green and healthy living in China.In midst of these novelties, the improved KOHLER Konnect app could not be missing. The refined intelligent app that connects bathroom and other home products through voice-command and a click of a finger was one of the stars at this debut trade show.
Visitors also marveled at the interactive augmented reality wall that reminded of the future – only it is not a movie, but reality – and show visitors happily let themselves be led around the booth by the little helper Robert.
The robot Robert guided people through the exhibition booth and gave helpful explanations of products and services that were offered.