All about furniture was the latest trade show IMM Cologne from 14 to 20 January 2018 in Cologne, Germany. The most important show in the furnishing market brought trends, innovations, novelties, and surprises to customers from all over the world. The organizers called it the epicenter of the international furnishing and design world.The over 100,000 visitors could not agree more. The trade show was only one part of IMM Cologne. There were presentations, talks, speeches, events set up by the city of Cologne to celebrate design and new trends in the New Year. The industry leaders all convened in Central Germany for information, networking, learning, and rekindling old friendships, and to do business.Over 1,350 exhibitors from more than 50 countries showed their products and services on 240,000 square meters. Several sections of the fair, for example, Pure, Pure Architects, Pure Editions, Pure Talents, Sleep, Comfort, Smart provided room for big and up-and-coming brands to present themselves in their best light and introduce new, never seen before products, solutions, and concepts.Overall, IMM Cologne was influenced by the global megatrends. Megatrends change the way we look at furniture and its marketing presentation with catalogs and online applications. The latter are now often interspersed with augmented reality technology. Hence, the digitalization, probably the biggest megatrend, changes product design to enhance user comfort and convenience.This also has a counter-trend, though. Consumers yearn to get back to basics, to traditional values, to what they know – away from the 24-hour connectedness. In the furniture realm, this is expressed by vintage, retro looks, and mid-century designs. The fast pace of the outside world is often overwhelming and conjures up the need to create comfort and coziness in the home.Authentic materials and warm colors combined with a reduced minimalist design express this organic design language and trend.At the same time, consumers don’t want it too cozy and uniform. Splashes of color across furniture, walls, decorations, and accessories add a sense of individuality.IMM Cologne exhibitors did a wonderful job showing consumers this and many of the other trends in the furniture industry and the interior design space.
Source: photos are courtesy of IMM