Kohler and Virgin Hotels Go Green

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Kohler VP-Sustainability Davor Grgic joined other business and sustainability professionals for a panel discussion hosted by the Virgin Hotel Chicago. The first hotel opened by Sir Richard Branson’s global Virgin Group is located in a renovated historic building and features Kohler water-efficient products. The panel was held as part of a celebration of the hotel achieving LEED Gold Certification. ​

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Rick Fedrizzi, CEO & Founding Chair of the U.S. Green Building Council (second from left), Kohler VP-Sustainability Davor Grgic (center), Tom Paladino, CEO & Founder of Paladino and Company (second from right) and Jefferson Thomas, Director of Architecture – Virgin Hotels (far right).

Grgic was joined by Rick Fedrizzi, CEO & Founding Chair of the U.S. Green Building Council, Jefferson Thomas, Director of Architecture – Virgin Hotels and Tom Paladino, CEO & Founder of Paladino and Company. The panelists discussed sustainability from an environmental and business standpoint.

“Leadership in industry is not just listening to what customers are saying today but anticipating where they’re going to be in the future and where the industry will be,” Grgic said. “In order to be environmentally sustainable, a company has to be financially sustainable. As the global population increases and raw materials become increasingly scarce, companies that can be economically and environmentally efficient will have a competitive advantage.”

After the panel, guests were treated to a tour of the Virgin Hotel Chicago which features KOHLER Awaken handshowers, T​raditional rainheads, Bancroft faucets and Cimarron 1.28 gpf toilets.

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The Virgin Hotel Chicago features KOHLER products.

“Kohler was specified because our products reflect the classic design theme of the hotel and because our commitment to sustainability aligns with Virgin’s,” said Rob Zimmerman, Senior Manager – Sustainability Marketing. “Virgin knew they could count on Kohler to deliver plumbing products that helped them achieve LEED Certification while still providing guests with an amazing experience.”​

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