As in previous years, we turned the 19th-century well-preserved palace in the Monte Napoleone district into our own Kohler’s Museo Bagatti Valsecchi for the duration of the Milan Design Week respectively the Salone del Mobile and the Fuorisalone in Milan, Italy.
From 17 to 22 April 2018, the late 19th-century building with its eclectic art dating back to the 15th and 16th centuries as well as being the home of the first in-house shower in Milan serves as a backdrop for artistic product-focused installations presenting the newest, most innovative products. Some of them were launched at KBIS in January 2018.
‘MaxiMin: Modernist Expressions’ provides visitors with a range of products from minimalism to maximalism touching on every spectrum of modern design and a chance to ‘introduce our thinking on modernism’ according to Mark Bickerstaffe, Director of new product development at Kohler Company.
The products are placed outside of the typical bathroom settings within the historical background of the museum.
The ultra-contemporary, modern installations contrast through their forms, functions, and technologies from the surroundings enhanced by the bright neon lights that accentuate them. It creates an atmosphere that can easily be compared to an Italian opera that brings stories to life.
The latest Artist Editions Dutchmaster floral pattern sink takes center stage like the prima donna in the musical act commanding space and attention. Occupying its own room, surrounded by flowers and greenery, these artistic sinks attract everyone.
The Components faucet collection that provides the freedom of choice for the informed customers represents modern, minimalist options for the bathroom with its clean, matte finish. It reminds of the darker, moodier types disrupting the harmonious atmosphere and adding drama to the musical allegory. The elements hold the promise of refinement in their unity.
Continuing on with the opera metaphor, the 3D-printed outline KALLISTA Grid faucet collection with its ground-breaking technology is the mysterious beauty hanging back in the shadows. She will, however, soon take the first lady’s place if she is not outshined by the aesthetically, refined Ombré finish. What will it be: form over function and color? The race is on.
Finally, the Veil lighted bathroom collection with its soft and gentle lines brings the crescendo back to a harmonious, calm base. Adjustable light sources on the mirror, sink, vanity, bath, and wall-hung intelligent toilet provide users with the right options to start or end their day.
Just as an ancient Italian opera can transform a person, the timeless, modernist expression of the artistic installations at Kohler’s Museo Bagatti Valsecchi during the Milan Design Week can be mind-altering. Mark Bickerstaffe concludes: ‘We’re liberating the customers’ creativity by providing choice.’