Anyone with a name in the design world and more than 300,000 who would like to have one are gathering from 17 to 22 April 2018 in Milan, Italy, for the 57th Milan Design Week – Salone del Mobile. The Rho fairgrounds with its 200,000 square-meters of exhibition space welcomes the most innovative, forward-thinking, and creative brands to present the latest products and services.
In addition to the world elite of the home-furnishing design business from Italy and internationally, this year the show also focuses on kitchen and bath. These shows are organized every two years and set the tone and the pace for the sector going forward. The EuroCucina FTK-Technology for the kitchen showcases the leading trends with a growing importance for the kitchen as a communal, social space that is becoming very much the center of daily life. International Bathroom exhibition bring innovative products and bathroom ideas closer to the customers. Even more pronounced than in previous years is the transitional design from bringing the outdoors in and adding an element of nature to every bathroom space.
Architects and designers who travel to the Northern Italian city from more than 165 countries around the world get a chance to experience more than the trade fair in the fairgrounds that are quite a ways away from the city center by just experiencing the city. The fair organizers and the city of Milan have long ago come to the agreement, that Milan Design Week is a celebration of the whole community where cultural and spatial inclusion leads to better networking and more productive work products.
Under the title ‘Fuorisalone’ almost 1,500 satellite events pop up in every corner where visitors experience culture, arts, fashion, technology, fashion, sustainability, efforts for the circular economy. New, ground-breaking production processes are introduced and ways to create products that are in harmony with the environment rather than harm it.
In the midst of the most important design week in the world, sits the Museo Bagatti Valsecchi where we once again took residence during the trade show days to present a broad spectrum of interesting, new and innovative products and services. We focus on Modernism and Minimalism presenting the Components Collection, Veil Suite, Artist Editions Dutchmaster, Ombre finishes and more in a creative, cultural setting.
While the museum from the 19th century that is located in the Monte Napoleone district known for its fashion buzz is open to the public during all of the show dates, there are a few special events that are held for designers, architects, trends setters, and media. At the museum’s restaurant Salumaio we welcome 110 friends from the industry on 17 April. On the 19th we extend the invitation to 300 guests from the community to join us for a dazzling cocktail party in the museum that was – by the way – the first place in old Milan with a working shower. We are excited to meet up with architects, developers, and distributors among the invitees.
While it would be too extensive to list all the interesting design districts that are transforming the city during this design week, it would be a pity not to mention Brera design area that is a definite showstopper at the largest furniture and design fair. Here we encounter familiar exhibitors such as Associative Design that were at the AD Design Show in New York last month and brings Portuguese design and innovation, furniture, lighting, and objet d’art to the attention of the visitors.
The Milan Design Week is the place to pick up trends, innovations, latest technologies, functionalities, and style ideas for the rest of the year. And certainly a fun place to be this week.