The microbrewery Zagovor Brewery envisioned an outer-worldly customer experience for visitors of the Galaxy Bar and Bottle Shop in Moscow, Russia. They hired Maxim Kashin and his team at Monoloko Design who are known for trending designs and applications of the latest technologies in their concepts to implement the clients’ dream. Since April 2018, craft beer fans can take a perception trip into the blue-hued interior of the 75-square meter space in Russian’s capital. The geometric, industrial-feel wooden booth furniture, the geometric forms, the marble with its color that resembles moon sand take guests into a new universe and out of their daily lives. The watering hole in the neoclassic building in Moscow follows Suprematism principles and the ideology of Kazimir Malevich. Suprematism is an abstract Russian art movement of pure artistic feeling and basic geometric forms. Based on Malevich’s style that emerged around 1915, the movement focuses on the supremacy of circles, squares, lines, and rectangles painted in a limited number of colors. The design firm used the thought school of color influences on human perceptions. The color theory states that different colors influences moods and emotions. The Galaxy Bar and Bottle Shop’s rich, azure blue frees the minds and opens avenues to open spaces and universes. The spatial light installation with the flexible neon lights enveloped in polyurethane shell is reflected in the minimalist marble counters and the shiny beer taps. Information about the different beers available is described on the wall above the taps and leads the readers on a journey to the galaxy. The lights, the shadows, and the leaning towards Russian Cosmism create an atmosphere in the bar that is certainly not that of an average spot for a nightcap, rather it is a ‘release of the mind’ and a great place to interact with other explorers of the trendy nightlife options.
To learn more about our activities in Russia, please visit the Jacob Delafon Showroom in Russia post.