This year’s Pantone Color of the Year is Greenery –
It is a reassuring, harmonious, omnipresent color hue that is easily applied in interior design and decor, architecture, urban planning, and integrated in our life-styles, especially in the current tumultuous social and political times. While Greenery, a vibrant bright green, has been popular in the 1920s (first appearing in Vogue), in the 1960s marking the bold color look – we know a lot about that – and reappearing in the early days of the dotcom era, this color has never been more popular than now. Apart from being intentionally put in places, Greenery green is frequently seen in food, flourishing foliage, nature etc.
The design world is raving about this nature’s neutral, the sign of reconnecting and the ode to the growing vegetarian and go-green trend. Design choices in environmentally-friendly fashion, travel, interior and exterior are made with Greenery as a strong element. Mercedes even decided to color their new luxury model AMG GT R in Greenery.
By Matthew Lamb – FoS20162016_0625_101553AA, CC BY-SA 2.0, Link
Others might like it a bit more subtle and use the color in small splashes of decorative elements throughout the house. For example pillows, drapes, shades, door knobs, light fixtures, faucet spouts, and other accessories.The color also lends itself to being paired with neutrals and wooden tones. The trans-seasonal shade plays into the concepts of minimalism and bringing the outdoors in. It is a promise of harmony and free nature, hope and rejuvenation and friendliness.
Since 2000, Panone, as the authority on color and the color communicator that anyone in the design world understands, produces a Spring Color report portraying ten colors that will work in coherence with the color of the year. For Greenery they also partnered with AirBnB to create nature-filled experiences.
Greenery promises to bring us fresh beginning and let us define, refresh and renew ourselves and the environment around us.