Next to the Zeitz MOCAA museum in Cape Town, South Africa, one has to come up with quite an outstanding design concept to stand out and get noticed. Since September 2017, the first African Radisson RED hotel is doing just that.The new and different concept of the hotel group with its fourth hotel in the series after Brussels, Minneapolis, and Campinas (Brazil) speaks to the tech-savvy millennials and ever-connected global nomads. The fifth hotel will open in April 2018 in Glasgow, Scotland.The hotel and the hospitality concept appeal to the clienteles’ appreciation of social and personal interactions. It speaks to the travelers’ flexibility and offers a wide array of art, music, and fashion activities and events in addition to the general hotel operations.The forward-thinking, innovative designs fit beautifully into the creative and hip model of the Silo art, culture, and design district at V&A Waterfront. The semi-industrial space, though, is not only trendy-looking but was built with lots of green elements that earned Radisson RED the certification of 5-star Green Custom Hotel for ‘new build’.The Green Building Council South Africa (GBCSA) examines nine areas for a building to pass their scrutiny: management, indoor environment quality, energy, transport, water, materials, land-use and ecology, emissions, and innovation.The 7-story Radisson RED hotel and its 252 rooms in studio-style have a central seawater cooling system, a special design that makes good use of daylight, and thinner walls. The natural materials used for the façade is Corobrik face brick which is heat-resistant, durable and is a great outer core of the building in these harsh harbor and micro-climate conditions.The architects from Design Space Africa and Peerutin translated the client’s idea of energy-efficiency and design consciousness beautifully into this functional and inspirational building. In collaboration with the interior design firm Source IBA and local designers Haldane Martin, Pedersen + Lennard, Woltemade, and Vogel, they interpreted and played to the guests’ interests for personal interactions and choices harmoniously through various meeting zones, chill spots, and a multi-functional lobby. The foyer can be also be used as exhibition space, runway for fashion shows, or stage for music concerts and homes to resident DJs.The design i-dots on everything are the murals created by signature contemporary artist and South African native Cameron Platter who is also responsible for the graphic elements on the outside walls.The sustainability conscious ideas also apply to services. To mention just a few: there is a ‘no food waste’ policy in place, so there will be no international buffets at the hotel and hence food waste is reduced by about 30%, and a ‘no paper’ policy for the rooms (all is online). All information and data can be accessed with the hotel’s app.Finally, Radisson RED is a pet-friendly hotel. The little friends are welcomed by the resident Boston Terrier Baxter and stay with their owners in the rooms.