Experiential luxury at the Rosewood Bangkok

Kohler N (168)

Adhering to his love for travel, Andre Kikoski of Andre Kikoski Architect firm, traveled for the first time to Bangkok, Thailand, to give a mesmerizing presentation of the wonders of experiential luxury at the Rosewood Bangkok hotel.

At the recently opened Rosewood Bangkok hotel in the heart of the business district and – as some say – the center of the city, Andre took around one hundred guests from the Thai architecture and design community on a journey of “design expressions and sensory experiences.”

The luxury market is on a growth trajectory that is especially expanding in the top end. In 2018, this segment grew by five percent, according to a recent report of Bain Company. While the definition of luxury is very subjective and depends on the markets, luxury tribes, one’s preferences for high-tech, high-touch or the opposites, it all cumulates in personal comfort and perceived happiness.

Overall, there is a shift from material goods to services and experiences. And what an experience it was at this invitation-only event! The environment of the ultra-luxury Rosewood hotel was quite fitting for Andre’s powerful presentation. The 47th property of the global Rosewood Hotels & Resorts® brand offers guests an avenue and a glimpse into applied experiential luxury in the form of stylish comfort and urban living.

Contemporary design combined with the warmth of Thai hospitality is at the core of Kohn Pederson Fox and Tandem Architects’ concept of this new hospitality destination in the bustling metropolis. The timeless atmosphere and the outstanding culinary offerings completely engulfed and pampered the audience while Andre shared his insights and take on experiential luxury. He illustrated his points masterfully with examples of his recent architectural and interior design projects.

One of them—One Hudson Yard in New York City, the largest private development in the United States to date— is a testament to luxury living. It offers one interpretation of the term through its exclusivity and highly tailored and unparalleled services. The combination of art and design aims to provide a transformative experience and emotional fulfillment for visitors and residents.

These sentiments were coined as luxury experiences in the Boston Consulting Group report on the luxury market. According to the data, experiential luxury experiences continue to rise and are expected to occupy two-thirds of the total luxury market by 2022. Consumers are hungry for experience nourishment and enrichment.

Luxury brands such as LVMH have their ears on the ground and the fingers on the pulse. They embrace the shift from goods to services and demonstrated this recently by the acquisition of the Belmond hotel group. IHG acknowledged the potential of this market segment with the purchase of Six Senses offering their customers a once-in-a-lifetime spa experience.      

Impressed by the Thai-greeting-inspired architecture of the Rosewood building, the fantastic interior design by Celia Chu Design Associates, the sophisticated KOHLER® product display showcasing the latest products in the Thai market or Andre’s in-depth talk on the intricacies of experiential luxury, guests and hosts enjoyed a great evening and came away with a new understanding of this growing trend.

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