Sao Paulo Product Launch 2019

Sao Paulo Product Launch 2019 _MG_2077

Concurrent with Expo Revestir, our team in Brazil invited the architecture and interior design community to a splendid evening for the Sao Paulo Product Launch 2019 at the event location Casa Bossa in the shopping Cidade Jardim.

This unique 170 square meter venue with stunning views offered plenty of opportunities to showcase the latest products and services, mingle, greet and meet, and get a few dance-moves in.

The Sao Paulo product launch not only caught the eye of the industry partners but attracted a few well-known social media influencers. The beautiful Fabiana Justus who was present at the KOHLER Experience Center opening and did an amazing job with a walk-through in December was joined by Mayara Sa of Apto 161, the architect Renzo Cerqueira of Decormaisdecor, and Marina and Filipe of Max Casa Botanica.

The evening was kicked off by Sergio Alarcon, vice president Kohler Latin America K&B Group, and his interesting presentation on Kohler’s roots in Brazil and the fast development.

After Sergio’s speech a flash mob presentation ensued showing the varied talents of the Kohler team. The musical beats strongly supported the group and the audience soon joined in the fun.

The main purpose of the get-together was the Sao Paulo product launch. The carefully designed vignettes and suites drew in the audience who was keen to learn more details about the latest products that are available in the Brazilian market.

The vibrant PVD faucet finishes including titanium, rose gold, brushed nickel, polished nickel, were artfully combined with other finishes in the bathroom such as bathroom tiles, wood, bathroom accessories and more.

In the kitchen space, the filtration system was making quite a splash and the Moxie showerhead is always a hit for those who love to sing along in the shower.

With so many socialites present, the social media corner and wall could not be missing. It seemed that the guests and team enjoyed the opportunity to pose as much as the celebrities.

As usual great food and drinks kept everyone happy on and off the dance floor and moving and shaking well into the night.

Learn more about our first KOHLER Experience Center in Latin America.

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