Leading hospitality projects and world-class speakers in their field need a stage to shine. The Sleep + Eat hospitality design trade fair under the theme ‘Recognizable and New’ on 20 and 21 November 2018 in the central location of London’s Olympia provided an excellent platform for the latest concepts, designs, styles, and innovations related to hotels, restaurants, and bars in Europe and beyond. Delegates picked up latest trends, behind-the-scenes stories, new perspectives, and felt the pulse of Europe’s design climate and hospitality future. More than 4,500 visitors gathered and met with exhibitors, shared ideas, form partnerships, and put their creative minds together to improve and surprise the industry. Over two days hospitality leaders, designers, architects, and consultants came together to join the conference program with well-known speakers. They browsed the exhibition floor with more than 150 exhibitors and brands present, learned about 50 new collections, and chilled at the rooftop bar Eat Theatre created by Wilson Associates, bright tomato, and Guardian Contract Interiors. Conference speakers included Inge Moore, Nathan Hutchins, Geraldine Dohogne, Priya Paul, Linda Boronkay, and many more. Delegates lived a one-of-a-kind experience at the annual Sleep Sets. The designers of the five Sleep Sets promised experiences as they have never been seen before. Shalini Misra worked with Silver Interiors Design and Build Limited and 3Stories in collaboration with Filetum in their exploration of EatSets that explore the future of dining through VR environments. The SleepSets served as a conceptual playground for international design practices to create concept guestroom environments inspired by well-known non-hotel brands.
- HBA London with Ahsap Ürün took inspiration from the Robin’s Design Natural History Museum.
- Yasmine Mahmoudieh with Artisan Collective and JD Interior Solutions based the design on three Penguin Modern Classics Books for a multi-sensory understanding.
- AB Concept in collaboration with the B.S.C Group of Companies and Guardian let themselves be carried away by the Parisian Pierre Hermé sweets collection. Their multi-layered style picked up the nuances of the season pastries collection ‘Fetish’ with its guilty pleasures sublimely. We were stoked to support the set with bathroom fixtures.
- Denton Corker Marshall with Phelan and HW Specialist Joinery looked at West Ham for creative sparks to turn the hotel room into an experience.
The conference and trade show gave attendees a good sense of where the hospitality industry is heading in the future, the multimedia tunnel and the specially curated soundtrack by Music Concierge alluded to many more novelties that can be expected down the road.
Remember last year’s Sleep?