During the Clerkenwell Design Week architects and designers from London, the UK, and all over Europe visit the Clerkenwell neighborhood to discover, learn, and marvel at the latest trends in interior design. On 22 May 2018, our Kohler UK team and our distributor West One Bathrooms who manages the Kohler Experience Center (KEC) opened the doors of the KEC wide and invited the design community to experience the spectrum of modernism. The spectrum of modernism dubbed ‘MaxiMin’ was first introduced at the Fuorisalone in Milan this past April. The Museo Bagatti Valsecchi married the concept of minimalism and maximalism, historic setting, ultra-modern technologies, and latest trends perfectly. In the afterglow of this smashing success, London’s KEC and the cocktail event were inspired by the ‘Italianita’ which set the tone for the party. Lush floral arrangements in the showroom windows and throughout the showroom complemented the latest Artist Editions – Dutchmaster Midnight floral – sinks. Italian-style finger foods, Aperol Spritz, Prosecco, and fine tunes from DJ Martin created a relaxed atmosphere for over 200 guests who came to see the newest products. Based on what designers and architects are looking for around the world, the spectrum of modernism addresses the overarching trend of having a large selection of choices and so giving the freedom to create a personalized, very unique style. The forward-thinking ideas of modern design have been integrated into designs and resulted in a suite of new, progressive products. From simple, minimalist forms and proportions to opulent layers that build on the reductive structure with color, finishes, patterns, and materials, guests at the KEC had the difficult task to choose their favorites from among these beautiful, creative designs to define their own individual design vision. The animated networking among architects, designers, interior decorators, and our associates exceeded our expectations for the party. It was a lively, smashing get-together of like-minded professionals. Eavesdropping into conversations around the room it became clear that everyone talked about: Ombre – the latest two-tone PVD finish for the bathroom and kitchen faucets -, the range of Components faucets and handles in different colors, award-winning KALLISTA Grid, and the Veil lighted suite. Guests kept wandering around the showroom to have another look at these displays and to compare notes on what is the best direction to take – minimalism or maximalism, or maybe a balance between the two. Laughter and more discussions slowly died down when guests started to file out into the streets to catch other showroom displays or inspirations elsewhere. The product displays stayed and continued to attract many people from the design community during the rest of the Clerkenwell Design Week.