Fresh, clean Stockholm Design Week 2019

Stockholm Design Week 2019 Greenhouse_exhibitor (1)

Although wood is THE material in 2019 that everyone is talking about and using in interior design, wood is also almost synonymous with the Stockholm Design Week 2019 or Swedish design in general. The premier design trade show that attracts each year around 40,000 visitors from 100 countries, is again collocated with the Stockholm Furniture and Light Fair. The events run from February 5 to 9, 2019, with Saturday being the public day.

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700 companies display their latest products, services, and furniture and lighting trends and tendencies on 70,000 square meters. In the midst of all this, the custom installation by Neri & Hu, guests of honor, stands out solemnly and dark. The architects and designers decided to depart from the usual display of products and built a stylized replica of a Chinese village. They want to raise awareness of the quickly disappearing village culture that is unique to China. With its disappearance, it impacts traditions, communities, family structures, and rattle the roots. The change will not only be social but affects the way things are built and designed.

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In collaboration with Swedish Wood, Neri & Hu, who were speakers at the last KOHLER Design Affair 2018 and judges at the KOHLER Bold Design Awards India in 2016, designed an installation that will serve as exhibition space for many of the brands that they are usually designing for. It also initiates conversations around the social issue of changing Chinese village culture. Their design practice is multicultural as much as it is Chinese, so addressing this issue is benefiting the wider design community as well as their own firm.

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During the Stockholm Design Week 2019, the Stockholm Design & Architecture talks take center stage. The forum for designers and architects and design-interested people attracts renown industry players such as Neri & Hu as speakers. They are joined by Joel Sanders, Tom Dixon, Matali Crasset, Sabine Marcelis, and David Thulstrup to talk about ‘Challenges for the Future’. The talks take place every day of the fair.

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Apart from well-known personalities in the field, the spotlights are also on newcomers. The popular Greenhouse section is a platform for young, unestablished designers and students from design schools to present their prototypes in furniture, lighting, textiles, carpets, glass, and art and design. This year, their innovations will be honored with a new award: Best Performance – selected by the Greenhouse jury. The award is given in collaboration with the Volvo Studio that focuses on innovation, art, design, music, and technology. The winner will receive a prize of EURO 5,000 to realize their project. The theme of the award focuses on curiosity, innovation, and sustainability.

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The Stockholm Design Week 2019 looks again like a stellar event in Northern Europe with lots of new ideas, inspirations, and trends to emerge. We cannot wait to see the latest in minimalistic, Nordic, and ultra-modern design.

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Source: some photos are courtesy of Stockholm Design Week 2019 and Stockholmsmässan, photos by Matthias Nero and Gustav Kaiser.

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